Email-First Strategy for
Creators & Solopreneurs.
Book Your Discovery Call
Does this sound familiar?
You've built an email list. Maybe a few hundred subscribers, possibly a few thousand. You know email should be driving revenue for your business—but it's not.
Your list is growing, but your revenue isn't. You're sending newsletters, but sales are flat. Subscribers open, perhaps click, but rarely buy.
Everyone gets the same content. Whether someone just joined yesterday or has been following you for two years, they see identical emails. Engagement is dropping because nothing feels relevant.
Your pitches feel generic. When you do sell, your launch emails go to everyone the same way. The result: low conversions and that uncomfortable feeling that you're "bothering" people.
You depend on big launches to make money. Two or three times a year, you gear up for a stressful launch period. It works (sometimes), but the uncertainty and pressure are exhausting.
Your business depends on social media. If Instagram or LinkedIn changed their algorithm tomorrow, your client pipeline would disappear. Your business isn't future-proof.
Here's the truth: The problem isn't your list size. It's that your email strategy treats every subscriber the same—when they're not.
What if your emails felt personal to every subscriber?
Imagine an email system where:
- New subscribers get exactly what they need to understand your value
- Engaged readers receive content matched to their specific interests and goals
- Ready-to-buy prospects see offers that speak directly to their situation
- Past customers get relevant upsells instead of pitches for things they already own or don't care about (yet)
Not through complicated automation or dozens of separate sequences. Through smart segmentation and personalization that adapts your message to each subscriber automatically.
The result:
- Higher engagement because content actually resonates
- More sales because offers match where people are
- Consistent revenue instead of launch-dependent income
- A business built on an asset you own—not rented social media attention
This is what an email-first business looks like.
My Approach
I combine Kit (ConvertKit) and RightMessage to build personalized email systems for creators and solopreneurs.
Kit handles your email automation, sequences, and broadcasts.
RightMessage adds the intelligence layer—segmenting subscribers based on who they are and what they need, then personalizing your emails and landing pages automatically.
Together, they let you deliver the right message to the right person at the right time.
My philosophy:
- No sleazy tactics or manipulative urgency
- Deliver exactly what subscribers need, when they need it
- Build systems that work long-term, not quick hacks
- Respect your audience—they'll reward you with loyalty and purchases
I'm an official RightMessage Certified Partner and publish the daily "Superemail" newsletter on email-first business strategy.
How We Can Work Together
Roadmapping Session — €3,500 (introductory offer!)
A high-intensity strategy engagement to map your email-first business.
Before diving into implementation, we need to understand what we're building. Think of it like hiring a landscape architect: you don't tell her what to do—she assesses your garden and tells you what's possible.
That's what Roadmapping is. You share details about your business, I analyze everything, and we meet to talk strategy. You'll walk away with a complete, personalized roadmap for your email system—segmentation strategy, personalization opportunities, automation sequences, the works.
What you get:
- Pre-session business analysis and audit
- 2-hour strategy session (video call)
- Your complete Email-First Roadmap document with prioritized recommendations
- Segmentation model designed for your specific audience
- Personalization opportunities mapped to your offers
- 30-day follow-up call to answer questions
After Roadmapping, you decide: → Implement it yourself using the roadmap (totally fine!) → Hire me to build it for you (I'll include a done-for-you proposal).
Timeline: 1-2 weeks from kickoff to delivery
I'm offering an introductory rate for my first Roadmapping clients in exchange for detailed feedback on the process. This helps me refine the experience—and gives you my full expertise at a fraction of future pricing.
This is a limited opportunity for 5 clients to get my expertise at a fraction of the investment it will require in the future. Don’t miss this chance, when they are gone, they are gone!
I opened 3 slots for Roadmapping engagements in January 2026. First come, first served.
Book your complimentary Roadmapping discovery call (30 min) with me here, and we will find out if my services make sense for you right now. I'll offer as much support as possible during our call. No hard sells.
VIP Day — €1,000
One full day of focused, done-for-you work on a specific deliverable.
You get my undivided attention for an entire day. We tackle one high-impact project and you walk away with it complete.
Perfect for:
- Writing a conversion-optimized email sequence (welcome, launch, nurture, etc.)
- Setting up your RightMessage segmentation survey
- Building your first personalization strategy
- Auditing and optimizing an existing email funnel
- Creating a segment-specific launch sequence
What you get:
- Kickoff call to align on the deliverable (30 min)
- Full day of dedicated work
- Completed deliverable by end of day
- Walkthrough call to review everything (30 min)
- 7 days of async support for questions and tweaks
Timeline: 1 day. The kickoff call is scheduled on the VIP day and the walkthrough call afterward.
I reserve 4 VIP Days per month to ensure quality. Book your discovery call to check availability.
Client Reviews
Real results from email marketing strategy consulting and a group coaching program I ran in 2024:
Before Working with Wolfgang
Prior to working with Wolfgang, I felt completely lost. I lacked clear direction and definition for my business. Everything changed when I discovered the 38 Question Email Primer.
The Transformation
Answering all 38 questions sparked a surge of confidence and clarity. Wolfgang’s Email Primer creates the perfect environment for deep introspection, helping you define exactly who and what your business is, what it stands for, and who it serves. It guides you to uncover your ideal customer, their pain points, and how to help them—while also identifying where to find them. Wolfgang leaves no stone unturned in this comprehensive, transformative guide, empowering you to articulate your value offer and path to monetization.
Why I Chose Wolfgang
I met Wolfgang during a mastermind cohort and was immediately impressed by his friendliness, ambition, and authenticity. Right away, I knew I wanted to invite him into my network and circle of support. Not only is he approachable and supportive, but he’s also a shining example of the success his methods can deliver.
Would I Recommend Him?
Absolutely. Wolfgang is the real deal. I would recommend his services to my family, friends, and anyone serious about building their email list into a revenue-generating, sustainable asset.
Kimberly - UpliftandMend.com
Wolfgang really knows what he's talking about when it comes to email marketing strategy and automation. I had some previous knowledge about basic email setups, but it's one thing to have a surface-level understanding of it and another to know exactly what and how to apply the best strategy, especially if you have a business to take care of... to put it simply, he saved me a lot of time (read money) and headaches from having to figure it out all by myself.
Patrick - seenaspat.com
Got Questions?
Here are the most common questions I get:
What tools do you work with?
I specialize in Kit (ConvertKit) as the email platform and RightMessage for segmentation and personalization. You can follow the links above to learn more about the tools (these are partner links). If you're using a different ESP, we can discuss whether it's compatible and integrating with RightMessage.
What results can I expect?
Personalized email systems typically see 20-40% higher conversions than generic broadcasts, with even higher opportunities. More importantly, you'll build consistent revenue instead of depending on stressful launches. Specific results depend on your list size, offers, and implementation.
How long until I see results?
You'll have a complete strategy after Roadmapping (1-2 weeks). Implementation timeline varies—a VIP Day delivers immediate results; full system buildouts take 8+ weeks plus ongoing optimization. Most clients see measurable improvements within 30-60 days of implementation.
I have a small list. Is this for me?
Yes—if you have at least a few hundred engaged subscribers and something to sell. Segmentation and personalization work at any scale. In fact, starting early means you build the right foundation before your list grows. This is the smart way.
What's "Roadmapping"?
Think of hiring a landscape architect for your garden: you don't tell her what to do—she assesses your space and tells you what's possible. Roadmapping works the same way. Instead of guessing what your email strategy needs, I analyze your business and deliver a complete, prioritized plan. You'll know exactly what to build, in what order, and why. Then you decide: implement it yourself or hire me to do it for you.
What if I want to implement myself after Roadmapping?
Totally fine. The Roadmap is designed to be actionable whether you DIY or hire me. Many clients implement parts themselves and hire me for the technical or complex pieces.
Do I need RightMessage?
Not necessarily. Basic segmentation can be done in Kit alone. But if you want dynamic personalization across emails and landing pages, RightMessage is the best tool for the job. We'll discuss what makes sense for your situation during your discovery call.
What's your availability?
I take on a limited number of clients to ensure quality. I opened 3 slots for Roadmapping engagements in January 2026. VIP Days are available regularly. Book your discovery call and we'll find out what works for you!
Where are you based?
Austria (Central European Time). I work with clients globally via video calls and async communication. We will find schedules that work for you, even if we're far apart.
About Wolfgang
I'm Wolfgang Gruber, an email marketing strategist & conversion copywriter helping creators and solopreneurs build email-first businesses.
After 10+ years of trying different business models, I've focused on what I believe is the most valuable skill for online businesses: turning an email list into consistent revenue through segmentation and personalization.
I publish Superemail, a daily newsletter on email-first business strategy, and I'm an official RightMessage Certified Partner.
My approach: no sleazy tactics, no manipulative urgency. Just smart systems that deliver the right message to the right person at the right time.
Based in Austria. Working with clients worldwide.
Ready to Build Your Email-First Business?
Book a free discovery call. We'll discuss your situation, whether we're a good fit, and which service makes sense for you.
No pressure. No pitch. Just a conversation about your email strategy.
→ Currently booking for January 2026.